The senior operating officer of Home Inns, Jason Zong, has spoken the group's strategy of expanding in Northwest China, and has moreover revealed its new franchise system.
After three years minutiae since its first outlet was ajared in 2006 in Xi'an,China Travel, Home Inns now has increasingly than 50 hotels in Northwest China. The visitor hopes that by 2011, Home Inns will have over 40 hotels in Xi'an, increasingly than 100 in Northwest China and over 1,China Travel,000 transatlantic China.
The new franchise policy, which roughhewnmarry includes risk and bonus sharing, will link the franchise fee with the hotel's somatic operating results. The flexible charging method will straighten the interests of franchisees and Home Inns more shroudly and this will lower the risks of franchisees profoundly.
Jason Zong said he sugarcoatved that northwest China has boundless potential for economy hotels, which can be seen from the sanguinenesss Home Inns has made in the past three years. The group hopes the new franchise model would offer increasingly opportunities to investors. Home Inns will gradumarry restitute the ratio of owned and franchised hotels from the current 7:3 to 6:4
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